“I still very much run my shop like a record label. Subpop, Sacred Bones, SST, and all these classic punk record labels created a scene around their brands.” He noted that one of his favorite experiences during his time in the music industry was seeing at a big Scandinavian music festival how diligent they were about putting local merchants on showcase for visitors. “There’s tons of places to go put hair on the floor. I’m really proud of creating that image, brand, and culture that makes people want to be here, to be a part of it.”